Tweakers · Technologie

Apple's entry into foldable phones could shake up the market

Apple is reportedly preparing to launch its first foldable smartphone, years after competitors like Samsung introduced their own. While Apple is often late to new product categories, its entry could significantly impact the niche market for foldable devices.

Samsung released its first foldable phone, the Galaxy Fold, in 2019. Other manufacturers like Huawei, Xiaomi, and Google soon followed with their own foldable models.

Apple, known for innovations, has yet to enter the foldable segment. Recent rumors suggest this might change, potentially impacting brands like Sony.

Historically, Apple has not always been the first to adopt new technologies, but its implementations often redefine markets. Examples include the iPhone X's OLED display and Face ID.

Apple's entry into the foldable market is seen as a significant event, aligning with its pattern of making a substantial impact when it enters an established category.

The foldable smartphone market remains small, primarily due to high prices (often exceeding €1000) and expensive, fragile components. Repair costs and lack of economies of scale contribute to these prices.

Despite high costs, Apple is known for releasing premium products. Its entry into foldables is a defensive move to maintain its position in the high-end smartphone segment.

With foldable technology maturing, Apple's entry is timely. It will introduce a new option for Apple customers and create a formidable competitor for existing foldable smartphones.

AI-samenvatting op basis van de bron.