Tweakers · Technologie

VodafoneZiggo rewards loyal customers with free streaming and shop credit

VodafoneZiggo is renewing its Priority program to reward customers who have been subscribers for longer with extras such as free streaming services and shop credit for accessories. The program has four levels, with 'Diamond' as the highest for customers of fifteen years or longer.

The renewed Priority concept focuses on the subscription duration, in contrast to the previous system that did not differentiate based on loyalty. It does not matter which subscription the customer has; the benefits are based on how long they have been a customer.

All Ziggo customers receive two months of free access to a streaming service, while Vodafone customers receive shop credit for accessories. Customers who have been subscribers for more than three years receive an additional month of streaming or more shop credit.

VodafoneZiggo is keeping the full offering secret to surprise customers. This adjustment is part of a strategic change of course to better appreciate and reward loyal customers. CEO Stephen van Rooyen emphasizes the importance of retaining existing customers alongside acquiring new ones.

Currently, half of Ziggo's internet customers have been customers for fifteen years or longer, and a third of Vodafone customers. In addition to loyalty bonuses, Ziggo customers with Priority receive eight free movies and series monthly, and both providers offer access to presales, 'last tickets', and prize draws.

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