designboom · Creativity & design

Panter&Tourron Redefine Luxury Design Codes

Swiss designers Panter&Tourron create subtle objects that gain attention through quiet presence. Their work, often in high-profile settings, reflects a philosophy distinct from typical luxury aesthetics.

The Lausanne studio gained recognition when their Balenciaga designs appeared unexpectedly. Panterotto noted Demna's blend of ironic and functional elements, resonating with the studio's values.

Meeting at ECAL, the designers found Switzerland's heritage broadened their perspective. They initially worked in the private luxury sector, a world characterized by discretion.

Tourron observed that traditional luxury relied on 'scarcity and material richness.' This prompted them to focus on high-end manufacturing, performance, and 'truth to material.'

The studio draws parallels with Hermès window displays, highlighting storytelling's importance in luxury. Selling high-priced items requires more than a perfect product; a compelling narrative is essential.

Their installation 'Softscope' and 'Diurno' lounge space at Milan Design Week 2023 facilitated gathering. Both saw people spending significant time interacting with the spaces.

Panter&Tourron's designs possess a deceptive simplicity, integrating seamlessly into domestic environments. This challenges the contemporary need for constant visibility in the design world.

AI-samenvatting op basis van de bron.