ArchDaily · Creativity & design

Stories as a Resource: How Narrative Design Builds Resilience

Human survival and global spread are attributed to two key traits: sweating for thermoregulation and storytelling for collaboration and knowledge sharing. Architects continue to utilize storytelling as a fundamental tool for realizing visions.

Professor Angus Fletcher, in his book "Primal Intelligence," challenges the common belief that stories are merely tools to explain pre-existing ideas. He posits that ideas themselves originate from stories, as the human brain operates through narrative structures, which in turn shape reality.

Architects often encounter a reversed process, termed "post-rationalisation," where diagrams are created to justify designs already finalized, rather than allowing stories to guide the initial conception.

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