designboom · Creativity & design

Prada Galleria Opens in Milan

Prada has transformed its historic Milanese location into an eight-floor destination combining retail, art, history, and hospitality.

The Prada Galleria project expands the brand's original 1913 site vertically and beneath the Galleria Vittorio Emanuele II. A new subterranean passage, the Passaggio Segreto, connects the Prada Donna and Prada Uomo stores, housing an exhibition on Prada's early history and collaborations.

The expanded women's store features increased space for collections, travel, home, and beauty items, alongside historic murals and archival objects. Above the men's store, the Marchesi 1824 patisserie offers a taste of Milanese culture.

Pradasphere, a permanent exhibition space, showcases archival artifacts from Prada's origins to the present day, following previous iterations in London, Hong Kong, and Shanghai.

The second floor includes private salons for personalized shopping by appointment and a central hall for events. The Appartamento offers an invitation-only space for private functions, blending antique Italian furniture with contemporary photography, including works by Andreas Gursky.

The uppermost levels feature Osservatorio Fondazione Prada, dedicated to visual experimentation at the intersection of technology, culture, and art.

The eight floors create an ecosystem that moves from fashion and archives to pastry and art, treating Prada's history as an immersive experience rather than a static display.

AI-samenvatting op basis van de bron.