Tweakers · Technology

Bunq and ING exchanged domain name and AI brand name

In 2023, the Dutch bank bunq registered the domain name 'www.mijn.ing' and placed a link to its own website there. At the same time, bunq released an AI service called Finn, while ING had already registered that brand name.

ING feared that customers would be confused by the domain name. After a request to take the website offline, bunq initially agreed, but after an internal conflict, put the site back online.

Around the same period, bunq released the AI tool Finn. ING had reportedly been working on a similar tool with the same name for some time and had registered the brand name, but the project was halted.

To get the misleading domain name offline, ING exchanged the brand name Finn with bunq for the domain name 'mijn.ing'.

The trademark register shows that FINN is owned by bunq, registered in 2016. It is unclear whether this concerns the specific brand name that ING had registered and whether the ownership changed in 2018 and 2024. Both banks declined to comment on the matter.

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