Dezeen · Creativity & design

Nest Egg: A Tech-Enhanced Piggy Bank for Financial Literacy

Scottish design studio Filament has developed Nest Egg, a conceptual financial learning platform for children that combines a physical toy with a companion app to reintroduce tangible interaction with saving and spending.

The platform addresses the challenges parents face in teaching financial lessons due to the increasing digitization of money, aiming to replace the 'missing friction' of physical saving with a system that grows with the child.

Nest Egg features a toy egg that opens to reveal a hidden character once a child earns a set number of digital stars, awarded for chores or developmental milestones set via the app. This process gamifies saving and teaches delayed gratification.

The revealed toy character uses NFC technology to allow children to access accrued allowances when tapped against a parent's smartphone and unlocks animations about good financial habits.

As the child matures, the egg undergoes a final mechanical crack, revealing a real-world debit card, symbolizing a transition into the actual banking system and offering a modern equivalent to smashing a traditional piggy bank.

Filament noted a gap in the market for tools aimed at younger users to develop financial literacy, unlike existing prepaid cards for teenagers.

The system utilizes behavioral economics to teach saving benefits and maintain engagement by leveling up over time, rewarding consistent good habits.

Filament is seeking a bank partnership to further develop Nest Egg into a fully functioning product.

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