AI Engineer · AI

Keyword Search Is Dying. Is Your Catalog Ready for AI Agents? — PayPal

Shoppers are moving from typing keywords to describing what they need, and agents are doing the searching. Nixon Dinh, director of product for agentic commerce at PayPal, explains how shopping is moving from the search era to the intent era and then the delegation era, and why product catalogs built for keyword SEO aren't ready for AI agents. He breaks down keyword vs semantic search and shares the results of PayPal's experiments enriching mercha

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