Dezeen · Architectuur

Kelly Wearstler launches "relaxed and refined" fashion collection for H&M

Interior designer Kelly Wearstler has collaborated with H&M to launch a new fashion collection, featuring eight ready-to-wear pieces described as "relaxed and refined – unmistakably Kelly". This collection coincides with her H&M Home furniture line, which was previously unveiled in Milan.

The fashion line includes a coated cotton trench coat, a sequin skirt, a collarless cropped leather jacket, and a slip dress adorned with a vase pattern. This collaboration extends to H&M Home, where Wearstler has designed modular furniture, vases, and lamps.

Wearstler stated that partnering with H&M allows her to reach a broader audience, bridging the gap between her collectible designs and accessible fashion. The ready-to-wear collection will be exclusively available online, while the furniture will be sold in select stores.

The H&M Home line features modular furniture such as the Poma chair, which can convert into a loveseat, and the Soluna lounge chair, adaptable into a sofa. Complementing the furniture are accessories like lamps, candlesticks, vases, and a clothing rack.

H&M views the collaboration as an opportunity to introduce Wearstler's "bold and confident design language" to a new customer base. Evelina Kravaev-Söderberg, head of design and creative at H&M Home, highlighted Wearstler's unique aesthetic, noting that each design is exclusive to the collaboration.

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