Dezeen · Creativity & design
Design Exhibitions: The Debate Over Interaction
A lifestyle journalist questions the traditional "look-but-don't-touch" approach in design exhibitions, arguing for more interactive experiences.

The author recounts a past experience with a display toilet, highlighting a desire to interact with design objects beyond mere observation. This sentiment is often felt at design festivals, where touching or sitting on displayed furniture is discouraged.
While acknowledging the financial and creative investment designers put into displays, the author suggests that "idiot-proof" versions of furniture could allow for greater public engagement.
Examples of successful interactive installations include landmark wooden structures at London Design Festival (LDF) that could be sat on or walked through, and a large conversation pit at Copenhagen's 3 Days of Design (3DD) that visitors were encouraged to enter.
The trend of staging shows in apartments, rather than sterile showrooms, also reflects a desire for more natural experiences with design.
One designer, Charlotte Taylor, lived in her exhibition apartment during 3DD, which led to visitors becoming overly comfortable and treating her personal space as performative, blurring the lines of interaction.
The article concludes by advocating for designers to find ways for visitors to engage with their creations beyond passive viewing, questioning if sitting or touching is truly an excessive request.
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