designboom · Creativity & design

Polkadot Design Creates Visual Identity for Athens Epidaurus Festival

The Athens Epidaurus Festival, a major Greek cultural event, has unveiled its new visual identity designed by Polkadot Design. The design draws inspiration from the physicality of performing arts.

The visual language is based on a manual process involving a rotational gesture that leaves an ink trace, transforming movement into a contemporary graphic form. This approach aims to reflect the physical nature inherent in theater, music, and dance.

Polkadot Design views the festival poster not as a static object, but as an interactive experience. They intend for the visual identity to invite viewers to move beyond passive observation and actively participate in interpreting the work's meaning.

AI-samenvatting op basis van de bron.