Dezeen · Creativity & design

Craft's Ascendancy in Design

Craft is gaining prominence over industrial design, reflecting a consumer desire for authenticity and unique objects over mass-produced uniformity.

Design festivals increasingly feature craft, showcasing artisans and the blend of traditional and contemporary styles, moving from past modernist aesthetics.

Consumers seek object stories: origin, maker, and production methods, driven by a reaction to digital interactions and uniform mass production.

This trend aligns with valuing local heritage and marginalized cultures, seen as a sustainable interest built on quality workmanship.

Events like London Craft Week show visitor growth, with brands like Gucci and designers like Jonathan Anderson highlighting craft's elevated status.

Luxury sector expansion sometimes reduced in-house craft. Some firms now reintegrate craft as a marker of quality and trustworthiness.

Industrial design faces scrutiny over mass production ethics. The article notes 'handmade' doesn't guarantee ethical production, citing exploitative labor.

The rise of craft is also industry-driven, with designers making due to job market fragility. However, living solely from handmade items is challenging.

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