Dezeen · Creativity & design

Dulux Names Soulful Sage Colour of the Year 2027

Paint brand Dulux has announced Soulful Sage, a soft grey-green, as its Colour of the Year for 2027. The shade was chosen for its calming connection to nature and versatility.

The selection is based on research by parent company AkzoNobel, which identified a trend towards lighter, considered environments in response to global uncertainty and information overload.

Dulux stated that Soulful Sage offers a flexible foundation for various design schemes, adapting to different needs for warmth, neutrality, or visual energy.

The brand emphasized that color choices should support a space's purpose, functionality, and user experience, with their annual ColourFutures research guiding professional interpretation of trends.

Last year, Dulux chose a trio of blues called Rhythm of Blues, while rival Pantone selected Cloud Dancer, a greyish white.

AI-samenvatting op basis van de bron.