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Insta360 Gains U.S. Ground as DJI Faces Restrictions

Chinese camera maker Insta360 is expanding its U.S. presence, aiming to capture market share while competitor DJI faces restrictions on new product approvals.

Insta360 opened its first U.S. store in NYC, targeting creators. The U.S. is 30-40% of its revenue, highlighting confidence amid scrutiny of Chinese tech firms.

DJI, the drone market leader, faces U.S. national security concerns. The Dept. of Defense labeled it a military company, and the FCC blocked new product sales.

Insta360 launched its drone brand, Antigravity, in 2025. Its A1 drone got FCC approval before new rules. Manufacturing may move to the U.S.

DJI's U.S. future is uncertain as the FCC hasn't approved new products since November. Insta360, however, registers new products, citing compliance.

Some U.S. users are switching from DJI to Insta360 due to unavailability of DJI's latest products and concerns about DJI's U.S. market prospects.

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