designboom · Creativity & design

Alaïa Reopens Shanghai Boutique with Perforated Facade and Curved Interior

Alaïa has reopened its Shanghai boutique at Plaza 66, featuring an interior that reflects the fashion house's signature visual language of curved lines and sharp geometric forms.

The boutique's design incorporates Carrara marble, Macassar ebony wood, stainless steel, and nude-toned leather, creating a contrast of textures and finishes. A sculpture by Chinese artist Guan Xiao, titled 'Things I Couldn’t Forget – Nose Ornament, Quimbaya, Colombia (2019)', is a central feature, linking Alaïa's design principles with contemporary art.

The storefront reimagines Alaïa's perforated motif using circular geometric elements, with a glass frontage opening the space to the mall. Inside, organic curves meet rigid geometries, mirroring the brand's approach to clothing. Black and white surfaces dominate, contrasted by the varied materials and softened by nude-toned leather in the entrance and fitting rooms.

Furniture by Sergio Rodrigues and Philippe Malouin adds sculptural elements and curved lines to the interior. The project information lists Alaïa as the brand, Plaza 66 in Shanghai as the location, and Guan Xiao, Sergio Rodrigues, and Philippe Malouin as featured artists and designers.

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