Dezeen · Kreativität & Design

OMHU Releases Own "Dupe" of Teddy Sofa to Combat Copy Culture

Danish furniture brand OMHU has launched its own intentionally misspelled and lower-priced version of its popular Teddy sofa bed, named 'Tedy', to raise awareness about the prevalence of furniture dupes.

OMHU's research revealed that its main competition was online dupes of its Teddy sofa. In response, the company created the 'Tedy' to highlight the issue of copy culture.

The 'Tedy' is made with the same materials and construction as the original Teddy sofa, featuring polyester upholstery and a steel frame. It is modular and converts into a bed.

Priced at $799.99, the 'Tedy' is significantly cheaper than the original Teddy sofa ($1,995), matching the average cost of online dupes.

OMHU sold 50 limited-edition 'Tedy' sofas on third-party websites like Temu and Etsy, aiming to "outdupe" competitors.

The brand noted a rise in dupe culture, particularly among Gen Z, expanding from fashion into furniture and design.

The 50 'Tedy' sofas sold out within 10 minutes of their release on September 5th. OMHU encourages other brands facing similar issues to join the conversation.

This initiative by OMHU comes amidst ongoing debates about design authenticity in the industry.

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